Innovation in Technology and newer features in especially the cell phone industry had made it hard to decide which cell phone plan to choose from and which to prefer. The business needs have also made it hard to decide for a business user to choose from HTC to Sprint or from T-mobile to iPhone and Blackberry Storm. All plans have brought with them features that require flexible yet affordable cellular service plans that would fulfill the business user's needs. The cellular service provider market in USA continues to revolutionize, and so are enterprises and business users who are aligning their needs in accordance to this advancement.
But consolidation in this regard is driving the aggregation of telecom services. Data service provisions are being sourced from a single, large provider that offers best of variety in terms of technology, coverage, service and pricing. The top service providers in this regards are as follows:
- AT&T
- T-mobile
- Verizon wireless
- Cingular
- Nextel
- ALLTEL
- Sprint PCS
The top crux of the overall customer base for these companies is the business user itself. Here the usage comes after the perceptual value of the brand itself followed by the pricing strategy these companies tend to offer. As per an online market research conducted by shopaservice.com, the perceptual map with regards to quality of service, pricing plan, technological features and contract duration; major cellular players fall as under:
Now keeping in mind a Business user's perspective his needs would want him to use a service that can provide him ease of access and network availability as well as pricing at which value added business services such as GPRS, 3G, Edge and WAP etc are available for continuous connectivity and communication Pandora. Thus a business user's needs would not only arise from the Set which he is holding eg iPhone vs Blackberry Storm for instance but also from factors such as:
- Coverage
- Geographical Area of usage
- Frequency of use
- Technological differences of service offerings
- Service Contracts
In this regards a business user needs not only flexibility in number of services at hand but also the pricing value that tends to mark the value for money for it. Main service providers namely AT&T with its iPhone bundle and T-Mobile Wing package and Verizon wireless with its nationwide Business plans tend to outshine the overall market with their bundle pricing strategies for Business users.
In this regards, perceptual value for money plays a vital role for a Business user to select a service provider. According to comparative research of pricing values as per the service plans these firms tend to offer, these companies stand at these positions:
First taking T-Mobile Wing plan offer, we see that they have combined the PDA phone with their service offering and the attractive packages for any business user are as under:
Plan Name
T-Mobile myFaves 600
T-Mobile Promo Individual Unlimited Plan contract extension
Anytime Minutes
600
Unlimited
Nights & Weekends
Unlimited
Unlimited
Included Features
Call Waiting
Call Waiting
Monthly Fee (for voice minutes)
$49.99
$99.99
Phone Price
$49.99
$249.99
Similarly the bundling of iPhone 3G with AT&T has formulated a powerful business tool usage platform and the attractive packages in this regards are as under:
(taken from
http://www.wireless.att.com/cell-phone-service/specials/iphone-info.jsp)
Similarly another attractive bundling with regards to cheap cellular plans for business user can also be sought from
Verizon Wireless. Their plan includes features such as:
- Unlimited National calling minutes with One Flat Rate
- No Domestic Roaming or Long Distance charges
- Unlimited night & weekend minutes
- Mobile Web and Email
Over all deciding the usage and purpose of cellular phone is what tends to make your decision. A business user would need a plan with a lot of minutes and flexibility against one who is keeping it for personal or emergency usage. In this regards as per perceptual value and value for money comparisons I recommend the business plans by
Verizon and
AT&T who also rank high on Technology bundling and Duration of contract to formulate their value for money packages that would definitely satisfy business user's needs.
